In order to attract more customers to the affiliated garages and increase their standing, turnover and brand awareness, ‘a posto’ garages have put at stake many 100€-vouchers to be spent in their network on any kind of intervention or repair.
To access the draw car drivers simply have to play with “Giorgino”, the virtual mechanic, and answer his question correctly on www.apostosiparte.it
The contest is being largely advertised through a web campaign and a capillary and eye-catching poster campaign in most of national motorway service stations.
From 16th June to 13rd July.