Rhiag was founded in 1962.
Its logo is a yellow R representing a man silhouette ready on the starting line, which is the symbol of the dynamism that has marked the company growth.
One letter, the “R”, and one colour, panton yellow 116, which nowadays mean quality, full range, excellence in logistics,business and growth support to wholesalers and garages all across the automotive market.
DECADES AFTER DECADES, OUR STORY
THE SIXTIES >>
Rhiag was set up in 1962, in the great economic boom, a period that fostered the progressive motorization in Italy. The Country had started the construction
of a modern motorway network and Italians started to travel by car.
In such background not only did Rhiag perceive that the growing car immatriculations needed a wider and more efficient sales and services organization to trade its spare parts, but it did more: it addressed the Italian car manufacturers as a representative of important German companies of first equipment parts.
THE SEVENTIES >>
Rhiag is at full speed in building its sales organization. It inaugurates the new Milan headquarters in addition to the spare parts warehouse. With its 15 distribution
branches. Its presence spreads all over Italy. Its network of sole sales representatives links the company to its customers: the spare parts dealers.
By the end of the seventies Rhiag represents a great number of spare parts manufacturers (the so-called ìRappresentate Rhiagî) in Italy and it commercializes
almost 40 product families. The international development starts with the creation of Rhiag Switzerland.
THE EIGHTIES >>
Rhiag gives a boost to its Information Technology systems and, innovation oriented, it introduces a new management software, that develops into an important competitive advantage versus competitors.
The company has 250 employees. The warehouse capacity is over 100,000 m3 and the turnover reaches 150 billion liras.
The core business is the independent distribution chain to wholesalers and Rhiag builds customer loyalty with services, a wide range of products and the best technical
assistance on the market. At the end of the decade, the business for first equipment supplies to Italian car makers is transferred to Rhiag Engineering company.
THE NINETIES >>
Rhiag keeps on developing its logistic network: 21 branches and a new central warehouse in Milan, managed by a radiofrequency system that makes stocking and picking more and more efficient. Thanks to the steady growth of products offerings, many new brands become part of Rhiagís portfolio, all with first equipment quality.
Internationalization grows thanks to the acquisition of Elit in Eastern Europe. In Italy Rhiag strengthens its position with the acquisition of Bertolotti. Rhiag strongly claims market leadership.
THE XXI CENTURY >>
Besides traditional logistic services and product range, a third strategic asset is added, with the aim of providing support services to wholesalers and garages.
Logistic networks double in ten years including stocking capacity, and the network information systems. The e-Commerce side of the business is launched, and it is bound to revolutionize the wholesalers’ way of placing orders. Multibrand garages network are developed, extending the competition against authorized networks.
Nothing about Rhiag is slowing down: new products to seize new businesses, market penetration where Rhiag’s presence is missing, and complete the product offerings.
After 50 years’ history, Rhiag is facing the new decade with renewed strength.
Today it is one of the leading distribution groups of spare parts for cars and industrial vehicles in Europe. It still pursues the growth path both domestically and internationally. Through the acquisition of Auto Kelly, it strengthens its presence in East Europe and furtherly espands it into new markets. After incorporating ERA, it has enhanced its electrical products range, has reinforced its private brand strategy and has enlarged its export business.
Driven by cutting-edge softwares, which allow smoother and faster management of business processes and by the steady expansion of the logistic distributive network, it still searches for more and more suitable solutions to meet the needs of a demanding market.
It is still determined to offer excellent service, totally aware that nowadays its new challenge is a closer contact with motorists.